We help our clients extract the best out of Programmatic Advertising by helping them through the strategy formulation, experiments and deployment through the key success factors: media strategy, consumer data strategy and creative strategy.

We help identify the key deliverables and performance parameters to benchmark the success of Programmatic Media buy. We bring in our experiences about the responses to various Ad creative formats as well as help build in higher Video Interactive layers. The Programmatic Marketing also is guided through integration with digital journey of users, other digital marketing programs and help enrich the 1st Party Customer Data profile.

We establish and iterate the experiments in an ongoing fashion to help improve and continuously deliver the agreed upon Marketing ROI through Programmatic Media buys.